James Rogers ︎ VFX Supervisor & Creative Director
Apple Arcade
A New World to Live in
Directed by Ian Pons Jewell... we shot this in and around Mexico City, which stood in for a number of locations around the world. The game sections were all based on game assets, which we brought up to a “big screen” level of detail, reworked the textures and shading and built new animation rigs to allow the characters to really sing, and do what we needed them to do. 

The opening fly-in into the car was shot on drone, steady-cam and on a bluescreen stage. Each section was carefully stabilized and meshed together with the help of 3D “projections”, which allowed us to correct parallax between the different takes. 

The making of edit can be made available on request only. 

Behind the scenes (contact to request access):

Expedia Ride of Your Life
Aka a wild ride 
Directed by Henry Schofield... another nested transition journey around the world. This spot ended up a blend of a variety of smaller spots, with the client opting for more of an anthem feel, rather than a number of discreet themed spots. This required a fair amount of re-engineering in how the different scenes fitted together as well the creative expectations and realisation.  As always in these situations, you have to roll with it, and try and bring the best of everything to the screen as if it was how it was always going to be.

Apple iPhone 11
Launch video
Always an epic undertaking to turn around with a level of detail and precision like nothing else. 

A Clean Escape (launch)
Shot in and around Portland, Oregon. This video was created for the launch of the Rivian vehicles, premiering at the Los Angeles Car Show in 2019. This spot is significant in terms of VFX in that we actually replaced or updated the prototype car throughout the spot with a number of design updates and changes. Many of the car shots are full CG replacements, and a testament to the power of “reskinning” or replacing a car exterior with an updated or completely new CG version.

This was based on a workflow/tool I concieved called “CarKit”, which was made specifically to rapidly reduce the time it takes to bring CG cars to the screen with unpralleled detail. 

Below is a 1 minute cut-down of the original 5 minute film. 

Apple iPhone 12
Powered Up
Directed by Dave Meyers... shot in the COVID summer of 2020.

Visual Effects Supervisor & Creative Director

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What I do

A visual effects supervisor is basically a visual problem solver. I try and recruit ideas from a variety of sources—new, old, borrowed or transposed from other disciplines and industries; curiosity drives me. But ultimately, I am an creative image-maker first and foremost.

I closely collaborate with others and keep a holistic view of the process—delivering creatively, on time, on budget. I excel at logistically complicated projects and team building.