Expedia Ride of Your Life
Aka a wild ride
Aka a wild ride
Directed by Henry Schofield... another nested transition journey around the world. This spot ended up a blend of a variety of smaller spots, with the client opting for more of an anthem feel, rather than a number of discreet themed spots. This required a fair amount of re-engineering in how the different scenes fitted together as well the creative expectations and realisation. As always in these situations, you have to roll with it, and try and bring the best of everything to the screen as if it was how it was always going to be.