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James Rogers ︎ VFX Supervisor & Creative Director
Expedia Ride of Your Life
Aka a wild ride 
Directed by Henry Schofield... another nested transition journey around the world. This spot ended up a blend of a variety of smaller spots, with the client opting for more of an anthem feel, rather than a number of discreet themed spots. This required a fair amount of re-engineering in how the different scenes fitted together as well the creative expectations and realisation.  As always in these situations, you have to roll with it, and try and bring the best of everything to the screen as if it was how it was always going to be.


Visual Effects Supervisor & Creative Director

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What I do

A visual effects supervisor is basically a visual problem solver. I try and recruit ideas from a variety of sources—new, old, borrowed or transposed from other disciplines and industries; curiosity drives me. But ultimately, I am an creative image-maker first and foremost.

I closely collaborate with others and keep a holistic view of the process—delivering creatively, on time, on budget. I excel at logistically complicated projects and team building.